"The Galaxy S26 Ultra's 'Circle to Search' feature allows users to identify items online instantly, enhancing the character Jin Chao's ability to fulfill requests quickly."
"Samsung's integration at the NYC premiere included the Galaxy Runway Cam, showcasing the phone's capabilities in a live event setting, further connecting the brand with the film's fashion narrative."
Samsung is leveraging the excitement around 'The Devil Wears Prada 2' with a custom TV spot featuring character Jin Chao. The Galaxy S26 Ultra plays a crucial role in the film, showcasing its AI-enabled features like 'Circle to Search' and 'Now Nudge.' The phone is priced starting at $1,299.99 and is available in six colors. The collaboration aims to connect fans with the fashion culture of the franchise, enhancing the overall experience during events like the NYC premiere.
Read at Variety
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