"Once viewers press the button, they're presented with a few search suggestions, including phrases like "I need a good cry," "watch in the background," and "help me stay awake." Each of these suggestions leads to a set of viewing recommendations, but there's also an "Ask" button with a waveform icon. Select it, and you'll start an AI-powered voice search that delivers viewing recommendations in response to natural language prompts."
"While still in beta, it's impressive in its ability to serve up appropriate and interesting viewing recommendations to even the most esoteric requests. It also squarely circumvents the voice assistants and search features built into smart TVs and streaming devices, highlighting the power struggles between TV OS platforms and the streaming services running on them."
"Playing with the feature for a few days, I was impressed by its ability to find relevant picks for a wide variety of requests, ranging from the rather obvious ("date night movies from the '80s" served up The Breakfast Club) to the very specific ("I like the music of Brian Eno, what should I watch" resulted in a suggestion for Abstract: The Art of"
Netflix has begun testing an AI-powered voice search feature with select U.S. subscribers that enables viewers to press the Netflix button on their remote to receive personalized viewing recommendations. The feature presents pre-suggested search phrases like "I need a good cry" and "watch in the background," along with an "Ask" button that activates AI-powered voice search for natural language queries. Early testing shows the feature effectively delivers relevant recommendations for both straightforward and highly specific requests. The rollout is currently limited to certain devices, including Chromecast with Google TV and TCL Google TV, but not yet available on Roku or Fire TV platforms, reflecting broader power dynamics between streaming services and TV operating systems.
Read at The Verge
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