"Our focus at Prime Video has always been to bring authentic stories that reflect the diversity of our audiences. With the integration of Amazon MX Player's expansive original slate and audience scale, our collective offering is bigger and stronger than ever - making Prime Video the one-stop destination for quality entertainment, for every customer in the country."
"Amazon MX Player has built remarkable engagement through a diverse library, and bringing it together with Prime Video's iconic stories means we can keep serving our customers with the largest selection of titles in India, combining free ad-supported content with premium subscription offerings."
Amazon is merging its MX Player streaming service with Prime Video in India, consolidating its streaming offerings into a single platform. The combined service will provide the largest selection of titles available in India, featuring both ad-funded free content and premium subscription options. MX Player will cease operating as a separate brand, though the app will remain on Android with users redirected to Prime Video. This integration combines Prime Video's 20 million paying subscribers with MX Player's approximately 300 million monthly users. The unified service now offers SVOD, AVOD, TVOD, and add-on subscription options, positioning Prime Video as a comprehensive entertainment destination competing directly with market leader JioHotstar.
#streaming-service-merger #india-market-strategy #video-streaming-competition #free-and-premium-content
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