"Roku's Howdy has now passed 1 million subscribers, a notable milestone for a platform that's still pretty new, suggesting it resonates with viewers seeking affordable options."
"Launched in August 2025, Howdy is Roku's first real push into paid, ad-free streaming, aimed at people who want something extra to watch for a lower cost."
"Howdy includes around 10,000 hours of content, with a mix of movies and older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery."
"Among users who signed up for Howdy in August and September 2025, Antenna estimates that 51% were still subscribed six months later, ahead of average retention rates."
Roku's Howdy subscription service has reached over 1 million subscribers since its launch in August 2025. Priced at $2.99 per month, Howdy offers around 10,000 hours of content, including popular titles from Lionsgate and Warner Bros. Discovery. The service's accessibility has improved with a standalone mobile app and availability on Amazon Prime Video. Howdy gained nearly 300,000 subscribers in its first month and has maintained a strong retention rate of 51% after six months, outperforming other premium and specialty SVOD services.
Read at TechCrunch
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