"I didn't charge for the first year-and-a-half, two years. It actually came about from a Facebook post where I said, 'Thinking of charging €10 a year, I'm going to quit my job, I want to go full time with this - would anyone pay it?' I think there were like 50 comments, people being like 'absolutely'. So, for €500 I quit a really good job and went all in on it and I haven't looked back."
"The regular membership, we send two emails a week, and between 20 and 30 offers a week. These offers could be hotel stays in Ireland, attractions, cruises, international holidays, family holidays, couples' holidays. Our goal with every offer we put out is to save the customer much more than €12. A recent offer we did with Travel Department, a brilliant brand based here in Ireland, our members were saving upwards of €300 to €500 on a seven-night trip to Sorento per person."
Rory's Travel Club began as a free hobby and transitioned to a paid model after strong social media interest prompted a €10 annual fee. The founder left his job after charging an initial €500 and scaled the business to close to 250,000 paid members with the price point at €12 per year. The club offers two memberships; the regular tier sends two emails weekly with 20–30 curated deals covering hotels, attractions, cruises and various holidays. Offers routinely save members hundreds per person, often far exceeding the annual fee. The membership appeals across demographics and fosters a communal travel experience.
Read at Irish Independent
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