"Earlier this year, Pan Am's name and logo accompanied an international itinerary that flew travelers to a host of cities for a five-figure sum. It turns out that that's not the only place you're likely to see Pan Am's iconography in the 2020s. This week brings with it the news that Pan Am is also taking on the form of a hotel."
"The hotel iteration of Pan Am comes courtesy of the Austrian firm JP Hospitality Investors Club. "Last week at the Expo Real in Munich, we were able to present our new international brand: PAN AM HOTEL," the company wrote in a post on LinkedIn. The company's website touts its investment in hotels across Europe. Based on their comment in the same social media post about how "Airport Hospitality needs a new category," it sounds like Pan Am Hotel locations will be airport-centric, which sounds fitting."
"And if the idea of a defunct airline brand being reborn as a hotel sounds familiar, it's because Pan Am Hotel isn't the only destination to take this approach. New York's John F. Kennedy International Airport is home to the TWA Hotel, which seeks to blend modern hospitality with the retro aesthetics of a bygone era for travel."
Pan Am's name and logo continue to evoke a retrofuturistic era of air travel and have appeared on luxury itineraries and commercial ventures. Austrian firm JP Hospitality Investors Club announced a PAN AM HOTEL brand at Expo Real in Munich and promotes hotel investments across Europe. The firm indicated Pan Am Hotel locations will be airport-centric and anticipates a 2028 opening for the first property. The concept follows similar reborn-airline projects such as the TWA Hotel at JFK, which blends modern hospitality with retro travel aesthetics. Investors aim to capitalize on nostalgia and unmet needs in airport hospitality.
Read at InsideHook
Unable to calculate read time
Collection
[
|
...
]