"While disposable income has risen, many UK households are making deliberate choices to prioritise long-term financial health over short-term luxuries. The steep decline in discretionary spending reflects this new mindset."
""making their money work harder""
"This research does not reflect the clear trends we are seeing in demand for gym memberships. A record 11.5 million people are now members of a gym in the UK, with strong growth across all age groups - particularly among younger generations prioritising their health and wellbeing."
MoneySuperMarket's Household Money Index, tracking 8,000 consumers across 31 categories, shows steep declines in discretionary spending over the past year. Average monthly gym spending fell from £51 in September 2024 to £13.20 this year. Streaming subscriptions dropped from £32.20 to £23.50, while video gaming spending plunged 75% to £10.90 from £43.70. Households are redirecting savings toward loan repayments, pensions and investments and focusing on debt reduction and long-term financial health even as disposable income edges higher. The fitness industry disputes the data, citing rising gym membership numbers.
Read at Business Matters
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