New national railway clock unveiled - the first redesign since British Rail's 1970s design manual

"A clock is the first thing people look for when they arrive at a station. The railway is driven by time, being 'on time' is our promise to passengers, and clocks have always provided landmarks for people to meet at and use to navigate their way around stations. This design provides a proud and eye-catching centrepiece and acts as a brilliant reminder of the new journey we're about to undertake together."

"To create a single unified clock design, Network Rail held a design competition earlier in 2023, and chose the design by WPP brand design agency Design Bridge and Partners. Selected from over 100 entrants, the winning piece was chosen for its dual functionality as a physical and digital timepiece, while also reflecting the railway's design and brand history, and, most importantly, making it easy to tell the time in a busy railway station."

"The "Rail Clock" was created with advice from accessibility experts, using easy-to-read numbers in a slightly amended version of the railway's own typeface, Rail Alphabet 2. The famous railway double arrow logo splits and travels around the rim of the clock every 60 seconds. Margaret Calvert, designer of Rail Alphabet, and Gerry Barney, creator of the double arrow logo, were consulted in the clock's creation. The clock will also be made available as an Android smartwatc"

Network Rail introduced a new unified clock design, the first national railway clock in over 50 years, with a 1.8 metre example installed at London Bridge. The design will appear on departure boards and is rolling out to Network Rail-managed stations including London Waterloo, London Victoria and London Charing Cross. A 2023 design competition selected Design Bridge and Partners from over 100 entrants for a clock that functions physically and digitally while reflecting railway brand history. The Rail Clock uses easy-to-read numbers in a slightly amended Rail Alphabet 2 typeface, incorporates the double arrow logo rotating around the rim every 60 seconds, was created with accessibility advice, and will be available as an Android smartwatch.

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