"Pochin, the MP for Runcorn and Helsby, said on Saturday: It drives me mad when I see adverts full of black people, full of Asian people, during an appearance on TalkTV as she responded to a viewer who complained about the demographics of advertising. She said the viewer was absolutely right and added: It doesn't reflect our society and your average white person, average white family is not represented any more."
"The Reform leader told reporters: The words that Sarah Pochin used in response to a caller on Talk Radio [sic] on Saturday morning were without doubt ugly and, taken on their own, could be read to be very, very unpleasant indeed. I am unhappy with what she has done. I can't underestimate that and she fully knows how I feel. However, it was in the broader context of DEI [diversity, equity, inclusion] madness in the advertising industry, something which anybody with half a brain can recognise has been going on since about 2021. So I understand the basic point."
A Reform MP said adverts displaying predominantly Black and Asian people 'drive her mad' and claimed such adverts do not reflect the average white family. The comments were made during an appearance on TalkTV in response to a viewer's complaint about advertising demographics. The remarks drew criticism from multiple politicians including Keir Starmer, the health secretary and MPs across parties, with some calling the remarks racist and the prime minister saying questions remain for Nigel Farage. Farage said he was unhappy with the wording, defended understanding of her broader point about DEI in advertising, and said he would have acted if the comments were deliberately racist.
Read at www.theguardian.com
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