"Even before he was confirmed as FBI director, Patel sent out Ka$h-branded merch boxes that included hats, socks, and other items depicting the comic-book character the Punisher."
"In his current position, it would be unseemly for Patel to make money directly from merch. That's why Ka$h-branded merchandise is now sold by the non-profit Kash Foundation. But that's where Patel's commitment to probity, such as it is, ends."
"it is not unusual for him to travel with a supply of personalized branded bour"
People are described as entering public service to promote personal brands and earn quick money rather than to do good or administer the state competently. Trump’s pre-presidential business model is presented as leasing his name to products such as food, education, toys, and accessories, and the same branding continues through an official store selling hats, golf items, and bathrobes. Allies from cable news are described as practicing self-promotion and monetizing their roles through books. Kash Patel is portrayed as especially merch-focused, using Ka$h branding and distributing Punisher-themed boxes before confirmation. Direct profit is said to be avoided by selling merchandise through the Kash Foundation, while branded items like challenge coins and personalized bourbon are given away during official duties.
#political-branding #public-service-and-ethics #donald-trump #merchandise-and-side-hustles #kash-patel
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