"The language behind the call was dramatic. As one website last month declared, "The Mass Blackout is a coordinated, nationwide economic shutdown campaign launched by a coalition of grassroots organizations demanding an end to corporate rule, political corruption, and the removal of the Trump administration." Newsweek described the campaign as an effort to "completely withdraw from the consumer economy from November 25 to December 2." Did this happen? In a word: No."
"A similar one-day blackout on February 28, 2025, for which there is store-specific data, showed a 6 percent decline in sales at 100 top e-retailers over the preceding year, with comparable declines in online, app, and walk-in traffic numbers at big box retailers such as Target and Walmart. This represents only a "mild impact" according to industry observers, but it is a noticeable effect."
A nationwide Mass Blackout aimed to withdraw consumer spending from November 25 to December 2 but failed to stop consumer activity; Black Friday sales rose 4.1 percent overall, about 1 percent above inflation. A separate February 28, 2025 one-day blackout produced a measurable 6 percent decline in sales at 100 top e-retailers and similar drops in online, app, and store traffic at major retailers, described as a "mild impact" by industry observers. Boycotts are categorized as targeted or general, with targeted boycotts focusing on specific companies or practices and longer-term movement strategies often determining overall effectiveness.
Read at Nonprofit Quarterly | Civic News. Empowering Nonprofits. Advancing Justice.
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