"The stakes are huge: During the 2024 campaign, WinRed - which like Impact is a for-profit business - processed $1.8 billion in donations from 4.5 million small-dollar donors. Zoom out: Impact launched Thursday, promising to "innovate and strengthen the Republican campaign infrastructure." It's led in part by Alex Bruesewitz, a Trump 2024 aide and conservative influencer. Impact is owned by PublicSquare, a MAGA-friendly online marketplace that describes itself as an "anti-woke" alternative to Amazon."
"How it works: The clash over MAGA cash will unfold as both platforms process online donations made to campaigns, PACs, political committees and others. For each donation, the processing platform keeps a percentage. Zoom in: People familiar with Impact's plans say its goal is to break the stranglehold of WinRed, which processed contributions for more than 5,000 campaigns and committees in 2024."
Impact is a new for-profit Republican fundraising platform owned by PublicSquare that launched promising to innovate and strengthen Republican campaign infrastructure. The platform is led in part by Alex Bruesewitz and plans to process online donations to campaigns, PACs, and political committees while taking a smaller percentage of each contribution than WinRed. WinRed processed $1.8 billion from 4.5 million small-dollar donors in 2024 and handled contributions for more than 5,000 campaigns and committees. Impact aims to break WinRed's stranglehold by offering lower fees and greater transparency amid past criticisms and investigations of WinRed's practices.
Read at Axios
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