"An unnamed college student, asked in a focus group to describe their information consumption habits, explained why they don't put much effort into seeking out news: "If the news is that important, it will find me.""
"A new study from the polling company Global Strategy Group tries to estimate the scale of the phenomenon. Based on 12,000 interviews with registered voters, it divides Americans into two groups, active news consumers and passive news consumers. (They were each asked: "Which of the following best describes how you get news about things like current events and politics?" The options: "I seek out news" or "News comes to me.")"
"The good news for journalists: Active news consumers have the lead! But it's no blowout: 59% of those surveyed said they actively seek out news, versus 41% who rely on occasional osmosis-by-feed. Based on voters' answers to other questions, GSG determined what characteristics were more or less likely to make someone active or passive. These groups of people, for instance, were more likely to be active news consumers: MSNBC viewers: 72% active CNN viewers: 71% Seniors (65+): 69% Daily Twitter users: 69% Strong Democrats: 67% White college grads: 67% Fox News viewers: 66% White collar workers: 66% MAGA Republicans: 64%."
A poll of 12,000 registered voters separates Americans into active news consumers and passive news consumers based on whether they seek news or let it come to them. Active consumers constitute 59% and passive consumers 41% of respondents. The survey identifies specific demographics and media audiences more likely to be active, including MSNBC and CNN viewers, seniors, daily Twitter users, strong Democrats, college-educated white people, Fox News viewers, white-collar workers, and MAGA Republicans. It also identifies groups less likely to seek news, including Gen Z, people who rarely watch live TV, independents, and service workers.
Read at Nieman Lab
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