Why this small business that sells cycling clothes for women decided to fight Trump's tariffs - 'our backs were up against the wall' | Fortune
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Why this small business that sells cycling clothes for women decided to fight Trump's tariffs - 'our backs were up against the wall' | Fortune
"Terry Precision Cycling has made it 40 years with a product line specifically for women, navigating a tough early market, thin profit margins and a pandemic-era boom and bust. But Holm, the company president, wasn't sure how his operation could pay the tariffs first announced in April and stay in business. "We felt like our backs were up against the wall," he said, explaining why he joined a lawsuit challenging the tariffs that the Supreme Court will hear next week."
"Terry Precision Cycling's offices are tucked behind a Burlington, Vermont, coffee shop on a leafy street that bursts into color in the fall. Local accolades share wall space with bike saddles and a color wheel's worth of fabric samples. Orders are shipped out from a warehouse a few miles away. It seems an unlikely epicenter for the furor over Trump's tariffs playing out on the trading floors of global market exchanges and in the boardrooms of international corporations."
"The company is small, but it works with suppliers around the world. It sells cycling shorts manufactured in the U.S. using materials imported from France, Guatemala and Italy. Its distinctive, colorfully printed bike jerseys are made with high-tech material that can't be found outside of China. Tariffs mean the company has to pay more for all those imports, and without the cash reserves of a big company, it has few choices to make up the shortfall besides raising prices for customers."
Terry Precision Cycling is a 40-year-old women-focused cycling apparel maker that sources materials globally and manufactures products in the U.S. Imported materials come from France, Guatemala, Italy and China, and specialized fabrics are not available domestically. New presidential tariffs raised input costs, squeezed thin profit margins and disrupted pricing strategies. The company lacked sufficient cash reserves to absorb sudden tariff bills and faced difficult choices about passing costs to customers. The president joined a legal challenge to the tariffs, and the case reached the Supreme Court with implications for presidential trade authority and small businesses.
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