"“This isn't just the end of a company, it's the closing of one of the most defining chapters of my life,” Bell said in the LinkedIn post. “Day one of Fortnite Creative's launch, I was on the tools, passionately building. I fell in love with game development. In 2019, I released the first non- Epic involved branded game inside Fortnite Creative, and that moment kick-started everything for me.”"
"“I saw something that wasn't obvious to most people yet. As a gamer, I've always been frustrated with traditional advertising, and don't even get me started on mobile games. Constant interruptions that pull you out of the experience. It never felt built for the player,” Bell said in her LinkedIn post. “I always believed there was a better way. Th"
"Alliance Studios started from a small team that grew from just a few people to 20 salaried employees at its peak, and was responsible for collaborations with over 50 brands, including Prime Energy, SpongeBob, Topgolf, Doritos, McDonald's, AT&T, MrBeast, Maybelline, Tomb Raider, Soundwave Experiences, The Kid Laroi concert, and Coachella."
"The company developed over 100 games, boasting over 1 billion total lifetime players across its portfolio."
Alliance Studios announced plans to close after seven years of creating branded environments, experiences, and events within Fortnite Creative. Mackenzie “MackJack” Bell, CEO and co-founder, described the decision as incredibly difficult and framed it as the end of a defining chapter. Bell said she began building on day one of Fortnite Creative’s launch, later releasing the first non-Epic involved branded game inside Fortnite Creative in 2019. The studio grew from a small team to about 20 salaried employees and collaborated with more than 50 brands, including major consumer and entertainment names. It developed over 100 games and reported more than 1 billion total lifetime players across its portfolio.
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