"SEO is essential for websites. It's a blanket term for the processes that webmasters use to improve their sites' chances of ranking well in search engines, especially Google, the market leader. Whether your site is powered by a web hosting service or a website builder, SEO is the way to go to hopefully get your site to appear on the first page of search results. Plus, with the rise of generative AI, you want your website included in those results, too."
"If your site is new, large, or contains many multimedia files, consider creating a sitemap. That file provides search engines with the information they need to swiftly crawl and index site pages, video, and audio. Google has a useful sitemap generator. Bing does, too. In fact, your website must contain a sitemap to appear in Google News; therefore, keep that in mind if your goal is to be included there."
"Another vital component is a strong mobile site. Google search has a mobile-first index, which means it prioritizes sites with mobile-friendly designs. As a result, a site that doesn't cater to phones and tablets may see its search rankings drop or potentially be excluded from the index entirely. On that note, many website builders and web hosting services use a responsive design approach that automatically adjusts your site's layout, content, and features to fit the screen of any device."
"However, as the webmaster, it's your responsibility to check your website to ensure it works well on mobile and optimize it as needed. Almost all builders include a "mobile view" icon in the editing interface, which lets you switch to a smartphone-sized preview. You can then make mobile-specific edits directly from that"
SEO covers processes used to improve a website’s ranking in search engines, especially Google. Website visibility can be improved by creating a sitemap so search engines can crawl and index pages and media quickly. Sitemaps are required for inclusion in Google News, so they should be maintained when that goal matters. Mobile performance is critical because Google uses mobile-first indexing, which prioritizes mobile-friendly sites. Responsive design from builders and hosting services can help layouts adapt to different devices, but site owners still need to verify mobile usability. Builders often provide a mobile preview tool for making mobile-specific edits.
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