"The club arrives right as New Yorkers collectively enter their annual wellness era ahead of summer, joining a growing wave of social bathhouses, saunas and recovery clubs opening across the city over the past couple of years. Lore frames the practice as both tradition and science, stating that regular sauna and cold water immersion sessions enrich health."
Lore opened in NoHo as a members-based thermal bathing club in a 6,200-square-foot, two-floor space. The facility centers on a 700-square-foot dry sauna, a 46-degree cold plunge, and an infrared sauna. Softly lit communal areas are designed for lingering and decompressing after bathing sessions. The club emphasizes repeat visits by framing the experience as social bathing rituals rather than a once-a-year spa treat. The interiors use natural materials and sensory design, including warm travertine and textured flooring around the cold plunge and alder wood with deep chocolate tones in the sauna area. Lore positions contrast therapy as both social and health-focused.
Read at Time Out New York
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