"“We are going to be saying goodbye to the swipe and hello to something that I believe is revolutionary for the category,” Wolfe Herd told Axios media correspondent Sara Fischer. The changes will roll out in select markets starting in the fourth quarter of this year, though Wolfe Herd was vague on what exactly will replace the swipe."
"“We will not force one gender over another to do something first,” Wolfe Herd said - though she added that the app will preserve “the essence of what was always meant to be women making the first move.” Instead, users must interact with other people's profiles (liking a photo, responding to a prompt, etc.) before matching."
"“People are feeling exhausted, they're feeling fatigued. They feel like the swipe has degraded their love lives,” Wolfe Herd told Axios. Dating apps have been on the rocks with Wall Street for years, and Bumble's stock has plummeted more than 90% since its 2021 IPO, while growth among paying users has stalled."
"Tinder, the No. 1 dating app globally, popularized swiping-to-match and still uses it. Bumble, No. 2, is now walking away from it. Hinge, the next biggest competitor, never had swipes. Other apps are experimenting with anti-swipe mechanics as users push back against endless scrolling."
Bumble plans to roll out changes in select markets starting in the fourth quarter, moving away from swiping-to-match. The replacement for swiping is not yet specified. Bumble will also change its women-go-first rule so the app will not force one gender to act first, while preserving the core idea of women making the first move. Users will need to interact with profiles—such as liking a photo or responding to a prompt—before a match can occur. Tinder still uses swiping, while Hinge never introduced swipes. Other dating apps are testing anti-swipe mechanics as users report fatigue from endless scrolling. Bumble’s stock has fallen sharply since its IPO and paying-user growth has stalled.
Read at Axios
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