Toyota Bet Right On Hybrids. Its Timing On EVs May Pay Off Next
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Toyota Bet Right On Hybrids. Its Timing On EVs May Pay Off Next
"Of all the world's automakers, the largest one by sales volume has been the most reluctant to embrace fully electric vehicles. Sure, Toyota got into the electrification game early with the Prius, and now the bulk of its U.S. cars and trucks are hybrids too. But it's long maintained that people may never be ready to fully break up with gasoline, especially in some corners of the world where it sells cars. It's taken a slow and steady approach to EVs instead. Now, the ubiquitous"
"Toyota calls it multi-pathway: the future of reducing carbon emissions can take on many forms, from more efficient gas engines to EVs to hydrogen and hybrids. (It also helps to be Toyota, and have its massive scale and capital, when this is your strategy.) But no Toyota we've seen yet is as multi-pathway as the next Corolla, unveiled yesterday at the Japan Mobility Show. And it may be the ultimate test for this thesis: if the world's best-selling car goes"
Toyota pursues a multi-pathway strategy that includes efficient gasoline engines, hybrids, hydrogen and battery EVs. The next Corolla will offer electric, hybrid and gasoline powertrains on a flexible architecture to see which option buyers prefer across markets. The approach builds on Toyota's scale and capital and reflects a belief that EV adoption may need to mature beyond tax-credit-driven surges. Global policy changes are influencing automakers, with China signaling possible subsidy removals and Rivian postponing pursuit of U.S. government loans. The Corolla's rollout will reveal consumer choice dynamics and strategy resilience.
Read at insideevs.com
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