"On the train to Shibuya, the woman next to me reached into her bag to find her phone and knocked a palm-sized, red heart-shaped gadget onto the floor. She picked it up hastily, and I saw that it was a hairbrush. So, I did the unthinkable in a society where people generally don't speak to each other on the train, and asked when it was. She showed me with a few quick strokes through her lengths and fringe, and I watched as, instantly, her hair snapped back into place and smoothed out."
"Everyone seems to just have smooth, soft, perfectly behaved hair in Japan. I put that down to genetics and possibly having a more predictable weather pattern. But then I saw something that made me curious. On the train to Shibuya, the woman next to me reached into her bag to find her phone and knocked a palm-sized, red heart-shaped gadget onto the floor."
"It turned out to be from ReFa - a brand that, once you notice it, is everywhere in Japan. I ended up going to their flagship store in Ginza, which felt like a glimpse into the future of haircare. Chrome finishes, sculptural tools, hairdryers that look like design objects. The technology was quiet, travel-friendly, ultra-cool looking - and unlike anything I'd see back home."
Glossy, controlled hair in Tokyo stands out against hair that is frizzy, frazzled, and limp after rain. A chance moment on a train reveals a palm-sized red heart-shaped gadget that is a hairbrush. After a few quick strokes, hair snaps back into place and becomes smooth instantly. The brush is identified as a ReFa product, a brand widely seen across Japan. Visiting the ReFa flagship store in Ginza shows chrome, sculptural tools, and hairdryers presented as design objects. The technology is described as quiet, travel-friendly, and visually futuristic compared with products back home.
Read at CN Traveller
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