The writing is the design

"The right answer isn't about being right or wrong. It's about what works for your users and what your team needs to achieve. Before you can choose "Buy" or "Purchase," you need a clear strategy. Strategy simply means getting everyone aligned on a shared focus. It tells the team what to do, and what to ignore. A simple strategy statement connects four key elements: For example:"

"The fundamentals of good writing are clarity, concision, and empathy, and they remain essential even with AI tools. While AI can draft text very quickly, its output often lacks soul. What makes UX writing truly effective is your ability to go beyond that basic text by understanding the user's context, establishing a consistent brand voice, and skillfully modulating the tone."

Clear strategy aligns teams around a shared focus and defines what to do and what to ignore. A simple strategy statement connects user need, desired experience, product role, and business goal to guide decisions. Targeting budget-conscious buyers who need easy acquisition supports choosing conversational copy like "Buy" over formal alternatives. The fundamentals of writing—clarity, concision, and empathy—remain essential with AI. AI can draft quickly but often lacks soul, so designers should use AI as a co-pilot to generate options while retaining responsibility for strategy, voice, tone, and ethical choices.

Read at Medium