Finebaum made his bones as a newspaper reporter in Birmingham, Alabama, in the 1980s, and moved up the media ladder from there. He was a popular Southern sports talk radio host by the '90s, operated his own syndicated network in the 2000s, and by 2013 had become an inescapable presence on ESPN. The Paul Finebaum Show has made him the de facto voice of the Southeastern Conference, so omnipresent that even a handful of his recurring callers are minor internet celebrities.
It's garbage day in Kentucky, which begins the ad, as candidate Nate Morris criticizes Mitch McConnell for the political messes that need cleaning up.