AdExchanger
4 months agoGroupM's New Streaming Ad Initiative; Programmers Place Their Bets On Programmatic | AdExchanger
Media sellers and ad tech companies are collaborating on a TV ad standards initiative to discuss new ad formats and performance expectations.
Advertisers want more interactive and shoppable ad spots to improve attribution and analytics, but innovative ad formats don't fit neatly into traditional media budgets. [ more ]