ad-industry - Briefly

The 4 biggest barriers facing sustainable adtech ahead of COP 28

The ad industry plays an important role in tackling the global climate crisis and reducing its carbon footprint.

More concrete action is needed to track and reduce GHG emissions generated by digital ads. [ more ]

Mediapost

Online marketing

Brian Wieser Boosts Ad Outlooks Nearly A Percentage Point

Brian Wieser is upgrading his ad spending outlooks for 2023 and 2024 by nearly a percentage point each.

Wieser attributes the upward revisions to better-than-anticipated growth in U.S. ad spending during the third quarter. [ more ]

AdExchanger

6 months ago

I'll Start Dieting ... Never; Why Brand Safety Is A Danger To The News | AdExchanger

Chrome's plan to deprecate third-party cookies has faced delays, but progress is being made in developing alternatives.

The UK antitrust regulator will evaluate Google's Privacy Sandbox solutions over six months before Chrome deprecates cookies.

The ad industry's shift away from journalism raises concerns about keeping the public informed. [ more ]

moread industry

MarTech

Ad industry steps up to meet signal loss, privacy challenges: IAB | MarTech

The ad industry is adapting to privacy-by-design ecosystem.

Challenges include tracking conversions, measuring ROI, and data balance. [ more ]

AdExchanger

Prepare For the Worst, But Don't Expect Cookie Deprecation To Stick | AdExchanger

Google stopped supporting third-party cookies for 1% of Chrome users

Marketers need to prepare for the future of the ad ecosystem [ more ]

Exchangewire

4 months ago

IPA Bellwether: Marketing Budgets See Biggest Growth Since 2014

Marketing budgets saw their biggest growth since Q2 2014 in Q4 2023.

Events, direct marketing, and main media marketing saw budget increases, while market research and other categories saw decreases. [ more ]

Digiday

4 months ago

As cookies crumble, M&A execs seek viable alternatives

Third-party cookies are being phased out, causing disruption in the ad industry.

Some companies are seeking acquisitions to adapt to the changing landscape and take advantage of lower interest rates. [ more ]

Digiday

Programmatic for sellers: Unit 4 - The impacts of data privacy regulation

Data privacy regulations are rapidly developing worldwide, with GDPR in the EU and CCPA in California leading the way.

The variety of privacy laws creates challenges for the ad industry, as they differ in requirements for data collection and opt-in/opt-out options.

Marketers face difficulties in targeting audiences, tailoring messages, and measuring ad effectiveness due to data privacy regulations. [ more ]

The Drum

New report detects widespread adtech failures as ads from top brands persist on MFA sites

Major brands' ads appearing on spammy sites

Gaps in adtech vendors' protective measures [ more ]

Adweek

Why Edward Norton Thinks Ad-Supported Streaming Is the Future

Measurement challenges in the ad industry as linear TV declines and marketers seek alternatives to Nielsen data.

CTV investments are growing and new ad tech companies are offering faster and better measurement solutions than Nielsen. [ more ]

The Drum

With ad spend up, here's how agencies are preparing for growth

Agencies should gather intel, raise their profile, and target carefully to leverage the positive ad spend outlook.

Various ad industry barometers are showing optimistic signs for the coming year, including budget expansions and increased ad spend in the UK and US. [ more ]

The Drum

Why the fake outrage about 'faux' out of home ads?

Fake out-of-home (FOOH) advertising is causing debate in the ad industry, but Kirsty Hathaway defends it, arguing that great work is great work regardless of its form.

FOOH advertising allows for addressing societal-driven issues that traditional media may reject or be hesitant to support. [ more ]

Digiday

Privacy professionals

WTF is differential privacy?

Differential privacy helps aggregate data without compromising individual privacy.

Adopting differential privacy involves injecting random data into datasets for protection. [ more ]

The Drum

Design

My Creative Career: Nathalie Gordon, creative partner at Havas Creative Network

Nathalie Gordon overcame challenges in her education to become a successful creative in the ad industry.

She started as an exhibiting artist before pursuing a career in advertising and events. [ more ]

The Drum