EMARKETER1 month agoMarketingAlmost all US TikTok shoppers are also using Amazon97% of US TikTok shoppers also shopped at Amazon in the past 12 months. [ more ]
Investing.com1 month agoMarketingTech platforms make pitch for ad deals as TikTok is roiled by politics By ReutersShort-form video gains importance at NewFronts as platforms like Snap and Meta leverage TikTok uncertainties to attract ad dollars. [ more ]
Digiday7 months agoOnline marketingFuture of TV Briefing: The TV ad business shrank in the third quarter of 2023Ad revenues for TV networks were down in the third quarter of 2023, while streaming ad revenues were up. Only Fubo and Roku reported year-over-year increases in ad revenue, as they are streaming-only companies. [ more ]
EMARKETER1 hour agoMarketingNetflix generates more ad revenues per viewer than other streamers, but gap narrowsUS ad revenues per ad-supported viewer will decrease by 2026, remaining highest among streaming services. Netflix leads in ad revenues while Hulu has more ad-supported viewers. [ more ]