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Marketing tech
fromInc
1 week ago

Most Small Businesses Are Using AI for Ads. What's Working, According to a Google Exec

Small businesses can use AI-driven ad targeting and generative marketing to boost conversions, lower acquisition costs, and compete effectively with larger competitors.
fromgizmodo.com
1 week ago

Google's Ambitious Privacy Sandbox Project Signals Its End

The dream was a built-in Chrome system that would have allowed the data used for ad customization to live on your device. This system would have used AI to sort you into relevant groups of users with certain traits. Had it worked, advertisers would have still been allowed to target you with ads, but without tracking you as an individual. Needless to say, it would have also put an end to those awful pop-ups.
Privacy technologies
Marketing tech
fromIntelligencer
2 weeks ago

Get Ready to See Yourself in Ads

Generative AI enables hyper-personalized advertising by creating user-specific images and avatars, integrating personal data and interactions into targeted commercial experiences.
fromZDNET
3 weeks ago

You should disable ACR on your TV right now (and the difference it makes to your privacy)

Did you know that whenever you turn on your smart TV, you invite an unseen guest to watch it with you? These days, most mainstream TVs use automatic content recognition (ACR), a type of ad-tracking technology that collects data on everything you watch and sends it to a central database. Manufacturers then use this information to understand your viewing habits and deliver highly targeted ads.
Privacy technologies
Privacy professionals
fromBusiness Insider
3 weeks ago

The head of Instagram swears the app isn't listening to you. But here's what it is doing.

Instagram does not listen to users' microphones to serve ads; ad targeting relies on user activity, advertiser-shared data, social signals, and prior ad exposure.
#meta
fromTechCrunch
4 weeks ago
Privacy professionals

Instagram head says company is not using your microphone to listen to you. (With AI data, it won't need to.) | TechCrunch

fromTechCrunch
4 weeks ago
Privacy professionals

Instagram head says company is not using your microphone to listen to you. (With AI data, it won't need to.) | TechCrunch

more#meta
EU data protection
fromMacRumors
4 weeks ago

Your Meta AI Chats Will Soon Influence the Ads You See

Meta will use users' generative AI conversations across its apps to personalize content and ads, and there is no opt-out for that use.
Social media marketing
fromDigiday
1 month ago

Even with a new U.S. TikTok deal in sight, marketers feel uneasy

A U.S.-specific TikTok app will complicate advertising through duplicated platforms, fragmented data, and unclear audience migration, forcing separate campaigns and budget reallocation.
Online marketing
fromwww.wired.com
1 month ago

How Google Makes Billions Off YouAnd How To Opt Out

Google derives most of its revenue by using extensive user data across dominant platforms to deliver highly targeted advertising.
Privacy technologies
fromPocket-lint
1 month ago

Is your phone actually listening in on you? The answer is complicated

Corporations almost certainly do not secretly listen via phone microphones; targeted ads are more likely the result of sophisticated ad-tracking and data practices, not constant eavesdropping.
fromSocial Media Today
1 month ago

YouTube Sets Live-Stream Viewing Record with NFL Opening Night

and with Connected TV viewing (i.e. people watching YouTube content on their home TV sets) continuing to grow, it's legitimately a competitor for traditional TV channels in many respects. And with YouTube's more advanced ad targeting tools and options, that could make it an increasingly valuable consideration for your campaigns, enabling broad reach to sports fans, with hyper-targeted, even AI-facilitated targeting to maximize reach and resonance.
Marketing tech
Marketing tech
fromBenzinga
1 month ago

Elon Musk Unveils AI-Powered Ad Targeting On X: 'We Finally Have The Technology' - Meta Platforms (NASDAQ:META)

X uses AI matching (Grok) to deliver product-specific, highly targeted ads, improving relevance and aiming to connect wealthy users with timely offers.
Online marketing
fromSearch Engine Roundtable
1 month ago

Google Says AI Max Not Designed To Target SPN Inventory More

AI Max for Search is not designed to target Search Partner Network (SPN) inventory more aggressively than broad match; aggregated data does not show increased SPN targeting.
fromSearch Engine Roundtable
2 months ago

Google Ads Audience Exclusions For Shopping Campaigns

Freaking out over here because I was just able to add an audience exclusion to a Shopping campaign.
Online marketing
Online marketing
fromBusiness Matters
2 months ago

How London Businesses Can Maximize ROI with Targeted PPC Campaigns

PPC advertising maximizes ROI in competitive London markets by charging only for clicks and enabling precise targeting to efficiently convert local audiences.
#retail-media
fromDigiday
3 months ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

fromDigiday
3 months ago
UK news

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

more#retail-media
Marketing tech
fromBusiness Insider
2 months ago

TikTok Shop is making advertisers give AI more control - whether they like it or not

TikTok requires TikTok Shop advertisers to use GMV Max AI tool starting September 1, shifting ad control from marketers to TikTok's algorithm.
Privacy professionals
fromExchangewire
3 months ago

Digest: Ocado & Publishers Team Up on Clean Room Data Targeting; Reddit & EU Step Up Age Checks in Online Safety Push

Ocado collaborates with UK publishers for privacy-compliant data targeting.
EU is implementing an age verification app to enhance online safety for children.
Marketing tech
fromDigiday
4 months ago

How AI-backed neuro-contextual technology is improving ad targeting

Neuro-contextual ad targeting utilizes AI to deeply understand consumer behavior, surpassing traditional methods.
The shift to neuro-contextual targeting improves ad relevance by focusing on audience emotions and intentions.
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