#agency-transformation

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fromDigiday
1 day ago

Media Buying Briefing: How the 4As' Justin Thomas-Copeland is updating the org's mission

As industries change - and which industry isn't undergoing massive transformational change right now? - so must their industry associations. Look no further than MMA, which started out as the Mobile Marketing Association during the decade that was "the year of mobile!" - then subtly became the "modern marketing association" - and is now simply MMA, dedicated to unlocking the power of AI for marketers.
Marketing tech
Marketing
fromDigiday
2 weeks ago

Intended or not, the new Omnicom will forever change agencies as we've known them

Omnicom’s merger with Interpublic creates a marketing-and-sales giant that transforms agency holding companies into merchant sellers of media and software, not traditional client-only agencies.
Marketing
fromThe Drum
1 month ago

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

Marketing agencies will shift from client-agent roles to platform owners and product/reseller models, reducing headcount and relying more on media and technology revenues.
Marketing
fromForbes
1 month ago

Marketing Agencies In 2026: Reshaping Strategies For A New Era

Marketing agencies will become multi-mode purveyors: product owners, technology resellers, capability affiliates, and client-centric partners — shifting from agent-only roles by 2026.
Marketing
fromThe Drum
1 month ago

Brian Lesser's blueprint for reinvention at WPP Media is not to buy, but to build

Agencies must shift from short-term, flashy campaigns to architecting durable, AI-enabled brand ecosystems that build long-term growth through reinvention.
Marketing tech
fromBusiness Insider
1 month ago

The ad industry's new pitch: being human is its superpower

The advertising industry is emphasizing human creativity and traditional production while integrating AI, prompting agencies to reconfigure toward consultative roles as automation rises.
Marketing
fromThe Drum
2 months ago

Forrester predicts 15% agency job losses in 2026. Is the 'agencies as agents' era over?

Marketing agencies will lose headcount and autonomy in 2026, transforming into product-owners, technology resellers, and strategy/execution orchestrators reliant on media revenues.
fromThe Drum
5 months ago

UM Malaysia's Sue-Anne Lim shares media tips: Don't sell ad space - build your brand

We took a hard look at ourselves, stripped out what no longer served us, and rebuilt the agency with sharp focus.
Marketing tech
Marketing tech
fromDigiday
6 months ago

WPP's clients see Mark Read's exit as both a risk and an opportunity

Clients are reconsidering leaving WPP after Mark Read's exit, signaling a potential shift in the agency's approach.
Marketing tech
fromCreative Boom
6 months ago

Brandon drops the agency speak with new identity

Brandon has rebranded to emphasize its transformation into an insight-led growth engine and to align its identity with its evolving services.
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