Marketing techfromDigiday19 hours agoWhy Duluth trusts AI agents with bidding, but not brand storytellingAI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing techfromDigiday1 day agoThe case for and against agentic media buyingAgentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.
Marketing techfromDigiday19 hours agoWhy Duluth trusts AI agents with bidding, but not brand storytellingAI agents handle bidding and creative iteration while humans retain control over brand voice, humor, and ethos.
Marketing techfromDigiday1 day agoThe case for and against agentic media buyingAgentic media buying could reduce ad-tech intermediaries but may also increase opacity and fragmentation if used outside open-market scale.