#ai-driven-campaigns

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Artificial intelligence
fromDigiday
1 week ago

Vermillio, Time and Critical Mass are Digiday AI Awards finalists

Industry organizations and agencies are deploying AI for responsible, innovative, and inclusive uses, protecting creators and enabling verified, interactive audience experiences.
fromDigiday
2 months ago

Warner Bros. Discovery, Critical Mass and Instacart are finalists for this year's Digiday Awards

For instance, in the Best Use of Influencer Marketing category, Warner Bros. Discovery's Courageous Studios is nominated for a Google Pixel campaign centered around the third season of HBO's "The White Lotus." Pop culture podcaster Evan Ross Katz and cast member Nicholas Duvernay traveled through Thailand with only the Google Pixel and Gemini to guide them, turning real-time exploration into a dynamic content series that paired seamlessly with the show's weekly episodes. The results positioned Google Pixel with Gemini at the heart of cultural conversation, driving more than 104 million impressions, 1.3 million views and engagement from fans, brands and talent alike.
Marketing
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