#ai-driven-optimisation

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Marketing tech
fromExchangewire
13 hours ago

From Impressions to Impact - the Year of Outcomes?

2026 will shift marketing from vanity metrics to outcomes-based measurement, prioritizing attentive reach, native/contextual formats, AI-driven optimisation, and demonstrable real business impact.
fromComputerWeekly.com
2 months ago

Fastweb + Vodafone claims 5G network milestone for Italy | Computer Weekly

In a "first-of-its-kind" test in the country, Italian operator Fastweb + Vodafone has revealed that a trial on its commercial 5G network in Rome has achieved a peak speed of 2.5 Gbps, marking a significant milestone for next-gen mobile and potentially transforming Italy's digital landscape. The trial was conducted in collaboration with mobile technology providers Honor, Qualcomm Technologies and Xiaomi. Fastweb + Vodafone claims it is set to revolutionise connectivity, paving the way for 5G Advanced, enabling support for advanced applications, and unlocking next-generation services based on artificial intelligence (AI) and machine learning.
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