Social media marketing
fromVogue
1 week agoWill AI Kill the Creator Economy?
AI-generated influencers like Aitana Lopez are reshaping the fashion and beauty industries, blurring the lines between reality and digital creation.
Artificial intelligence is plowing ahead, but it could be setting back the multi-trillion dollar retail sector as humans doubt the authenticity of what they're buying ― and who's trying to sell it to them. Rapid advances in technology mean an army of AI influencers could soon be used to promote serums for acne they never dealt with, and jeans they never had to wiggle into.