#amazon-fire-tv

#amazon-fire-tv

Sure, the original name was confusing (is 4K better or worse than 4K Select?), but a mere name change in a lineup of four identical gadgets isn't enough. It assumes you're willing to do the mental gymnastics of recalling where other "Plus" products sit in their respective lineups, and what that might mean for this device's capabilities. It doesn't solve Amazon's biggest problem, which is that it still sells three 4K-ready sticks within $10 of each other.

You don't have to wait for Prime Big Deal Days to kick off on October 7 to start saving, as the Toshiba 55-Inch Class C350 LED Smart Fire 4K TV is already down to its lowest price ever at Amazon. The LED TV is just $200 (was $400), and several other sizes are also discounted ahead of the shopping event--including nice price cuts on the 75-inch and 65-inch variants.

At Amazon's annual hardware event, it announced a fleet of new Fire TVs, including an Omni QLED model, as well as new 2 and 4-series televisions. The QLED features an auto-adjusting screen for various lighting conditions, plus what the company calls omnisense presence detection. Amazon's Fire TV operating system powers TVs from various manufacturers, but the Omni series is its own flagship TV with a higher-end design, better specs, and a higher price.

The Amazon Fire TV Omni Series QLED aims to deliver a great streaming experience with rich, clean audio from twin 12W speakers and access to thousands of shows and movies.