#audience-monetization

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AdExchanger
3 weeks ago
Marketing tech

The NY Post Is Turning First-Party Data Into Direct Deals, With A Little Help From Its Friends | AdExchanger

First-party data crucial for publishers to win ad budgets as third-party cookies vanish. [ more ]
Exchangewire
1 month ago
Marketing

Permutive Announces Strategic European Hires

Permutive announces key hires in Europe: sales director for Southern Europe, go-to-market strategist in France, and technical solutions engineer for the French market.
These hires aim to support publishers in growing direct-sold revenue, addressing privacy challenges, and fostering better relationships with advertisers. [ more ]
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