#avant-garde

#avant-garde

AT FIRST GLANCE, the phrase "avant-garde advertising" might seem like a contradiction in terms: The avant-garde is assumed to be inherently anti-capitalist and the realm of advertising crassly commercial. But the involvement of avant-garde artists with advertising is in fact rich, complex, and long-standing, encompassing a full century of collaborations, critiques, and reworkings of all sorts. That entanglement-in all its diversity-is the topic

A teenage Björk, in defiance of her stuffy music schooling, had studied not only Cage but also the radical turn-of-the-century composer Arnold Schoenberg, whose early operas developed a voice that flickered, glissando-style, between boisterous singing and speech. Schoenberg called the technique sprechstimme, but when you hear it performed now-even if not in Björk's own, meagerly bootlegged rendition of his Pierrot Lunaire-the style has arrived in the timeless preserve of the Björkian.

John Nixon, the late Australian avant-garde artist, would sometimes save the shells from his boiled eggs and sprinkle them across blank paint, creating his own starry night. Other times he'd set himself rules, such as painting only in orange for five years. It was 1996 and he was becoming a father, so he wanted a streamlined practice plus, what other artist was associated with orange?

Born with albinism in 1936, Pascoal grew up in a small rural town in the Brazilian state of Alagoas. His parents worked in the fields, but the young Pascoal spent much of his time indoors due to his condition. While vision deficiencies led him to drop out of school in the fourth grade, Pascoal's ears guided him towards music. He learned to play accordion, flute and piano.

Bitcoin is a financial tool born of code and cryptography. But seen in a wider frame, it belongs to a cultural lineage more than a century old. Since the 1910s, avant-garde movements have probed questions that later became central to Bitcoin: Who decides value? Can rules replace rulers? How do systems record time, distribute trust or resist authority? Far from appearing out of nowhere in 2009, Bitcoin crystallized ideas that had long circulated in artistic experiments.

Nova '78 centers around the Nova Convention, a late '70s avant-garde extravaganza that took place at NYC's now defunct Entermedia Theater (Second Avenue and 12th Street) in honor of William S. Burroughs's return to the U.S. after living more than 20 years abroad. It was also a great excuse to gather a who's who roster of counterculture icons to perform in the presence of the postmodern wordsmith who'd profoundly impacted them all.

"I was interested in observing life as it is and how that was special. Someone baking bread or making a salad or simply sipping tea is what I found interesting."

Marcel Duchamp's goal was to 'put art back in the service of the mind,' creating a synergy between language, thought, and vision. His film Anémic Cinéma exemplifies this aim through nine optical illusions and complex wordplay.

No Wave, circa 2025, is multiple things: genre, sound, aesthetic, buzzword for when a musician lives in New York and makes loud music.

"The Clan's Heir is a Transwoman (2013) plays like a lo-fi passion project, but it's also a surprising, queer-centered take on the yakuza genre."

Tune-Yards' music defies conventional structure while remaining infectious and danceable, resulting in a raw vitality that captures audiences' attention.

E.A.T. emerged as a radical platform that reimagined the possibilities of creative practice through direct collaboration between artists and technologists.