#bfcm

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#personalization #consumer-behavior #pricing #holiday-retail #shopify-data #customer-acquisition
E-Commerce
fromForbes
3 hours ago

How AI, Identity And Timing Will Define Black Friday/Cyber Monday 2025

Successful BFCM performance requires using identity, AI, and behavioral signals to deliver personalized, timely engagement rather than relying on blanket discounts.
E-Commerce
fromMiami Herald
1 week ago

Black Friday Cyber Monday: How smart brands prep for the biggest sales weekend of the year

Black Friday Cyber Monday has expanded into a multiweek global shopping season driving major sales growth and requiring year-round merchant planning and early customer acquisition.
E-Commerce
fromThe Drum
1 month ago

Advertisers should consider this ahead of Black Friday 2025

Brands must plan BFCM campaigns early with full-funnel Amazon strategies, multi-week promotions, and lead-in/lead-out pacing to capture shifting shopper behavior and rising costs.
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