#brand-consistency

#brand-consistency

✅ Define the brand's purpose, values, mission, and story to guide all design and messaging ✅ Include logo rules with spacing, sizing, and dos and don'ts to avoid distortion or misuse ✅ Set a clear color palette with HEX, RGB, and CMYK values for consistent visuals across platforms ✅ Choose fonts for headers, subheads, and body text, and explain how and when to use each ✅ Add tone and voice rules to keep messaging aligned, no matter who is writing or designing

It looks like Apple's team is on a hot streak of brand identity refreshing lately. A month ago, Apple removed the "Plus" iPhone from its portfolio and substituted it with an Air model. A few months prior to that, every major operating system with a numerical identifier was uniformly updated to version 26. The next in line for the branding is the company's streaming TV platform: Apple TV+ is no more, and is being replaced by Apple TV. Why did Apple make the move?

The principle I keep coming back to is consistency. Not because it's flashy, but because it works. In a world of noise and endless choice, people remember the brands that stand for something and show up that way. Chase trends too hard and you train the market not to trust you. Brand equity is built over time-don't destroy it for short-termism. - Cameron Partridge, Invisible Technologies