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Music
fromAxios
6 days ago

SiriusXM turns to small concerts for growth

SiriusXM leverages intimate, subscriber-only live events and brand sponsorships to create super-fan experiences and reinforce subscription value amid streaming competition.
fromTeen Vogue
3 weeks ago

12 Top Gen Alpha Influencers (And What Their Rise Means)

It might feel wild, but Gen Alpha influencers are already on the rise. In some cases, these influencers haven't even hit double digits. Kids as young as 7 - the age twins Koti and Haven Garza were in a viral "we're Gen Alpha influencers" TikTok last year - are already in the business of influencing. And business, it seems, is booming.
Social media marketing
fromFox News
1 month ago

College girls cash in as viral sorority rush becomes money-making machine

"I myself am from, like, the smallest town in Ohio, and I had no idea what sorority recruitment was until I went to Bama Bound," Darnell recently told Fox & Friends Weekend.
Social media marketing
Marketing tech
fromTechCrunch
1 month ago

YouTube unveils new ways for creators to earn with brand deals, YouTube Shopping program | TechCrunch

YouTube will enable creators to swap brand sponsorships in long-form videos and add automated product tagging and Shorts brand links to boost creator earnings.
Marketing tech
fromForbes
1 month ago

Sam's Club Bets On Experiential Retail Media With INDYCAR Sponsorship

Sam's Club transforms retail media into experiential, orchestrating supplier activations at events like races and concerts to drive direct sales and brand exposure.
fromInc
3 months ago

Why This AI Influencer Earns 40 Times More Than Its Human Counterparts

Artificial intelligence-powered influencer Lu from Magalu has shared 74 sponsored Instagram posts over the past year, paid for by brands like Netflix and Hugo Boss. Lu boasts 8 million followers on Instagram and 7.4 million on TikTok.
Artificial intelligence
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