fromThe Drum7 months agoWhy influencer marketing thrives on brand freedomWhen we accept that our role in building brands is more stewardship rather than control. I had to learn this idea,Marketing
Media industryfromBusiness Matters1 year agoThe Business of Legacy: How Agencies Like CMG Worldwide Turn Names into BrandsLegacy representation is a lucrative business managing the image and rights of deceased celebrities, ensuring their legacies continue and grow long after their deaths.