#branded-recall
#branded-recall

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Mark Ritson: We know what distinctive marketing looks like. Now let's agree what to call it

Repeated explicit branding in ads dramatically improves brand attribution; seven recognizable brand references in a thirty-second spot typically yields full recall.

Marketing

fromThe Drum

3 weeks ago

Mark Ritson: We know what distinctive marketing looks like. Now let's agree what to call it

Repeated, explicit branding within ads dramatically improves brand recall—about seven recognizable brand references in a 30-second spot yields near‑100% brand recall.

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#branded-recall#branded-recall

Mark Ritson: We know what distinctive marketing looks like. Now let's agree what to call it

Mark Ritson: We know what distinctive marketing looks like. Now let's agree what to call it

#branded-recall
#branded-recall