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fromModern Retail
6 days ago

Marketplace Briefing: Why ChatGPT checkout could take a bite out of Walmart's $4 billion ad business

ChatGPT now drives roughly 20% of Walmart's referral traffic, Modern Retail previously reported. It's worth noting, however, that referral clicks account for less than 5% of total site visits. A working paper authored by OpenAI's Economic Research team found that around 2% of all ChatGPT queries involve shopping, or about 50 million queries per day. Selling its wares within ChatGPT positions Walmart to capture sales if AI-powered shopping takes off.
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fromGeeky Gadgets
3 weeks ago

New ChatGPT Shopping AI Shopping Assistant is Changing How We Buy Everything

ChatGPT Shopping enables in-chat product discovery and purchases using the Agentic Commerce Protocol, starting with Etsy and expanding to Shopify with integrated Stripe payments.
fromFortune
1 month ago

OpenAI will allow ChatGPT users to buy products directly in a chat in a radical shakeup of e-commerce | Fortune

OpenAI said it will allow users in the U.S. to make purchases directly through ChatGPT using a new "Instant Checkout" feature powered by a payment protocol for AI developed by Stripe.The new chatbot shopping feature is a big step towards helping OpenAI monetize its 700 million weekly users, many of whom currently pay nothing to interact with ChatGPT, as well as a move that could eventually steal significant market share from traditional Google search advertising.
E-Commerce
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