#clean-beauty

#clean-beauty

I am, and have been for decades, a lotion girlie. My skin sops it up. Annoyed with my traditional gloopy lotion, and after poking around the internet, I learned that body serums were perhaps not a brand new concept, but a brand new concept to me. I was intrigued by the idea of experimenting again with body products after using the same thing for so long. Was there a whole world of serums out there that I had no idea about?

"What we're seeing with the Gen Alpha consumer is, yes, they'regetting their information online, but they really, really like that experience in store. They like trial. They like hands-on," Steelman said.

Allison Shimamoto is the owner of Haiama Beauty, a clean hair product company. All of her products utilize organic ingredients with a focus on serving black, brown, multiracial, and multi-ethnic moms and their children. Her most popular item is called 'The Everything Cream,' which can be used on your hair, face, and skin. Her soothing scalp serum helps with dandruff and mosquito bites.