#consumer-decision-making

[ follow ]
#ai-agents #brand-loyalty #trust #generative-ai #search-aggregation #market-competition #travel-influencers
Marketing tech
fromMarTech
9 hours ago

The customer funnel is gone, and trust is the new moat | MarTech

Brands must strengthen human moats—loyalty, trust, community, convenience ecosystems, and meaningful human care—to stay relevant as AI agents mediate consumer decisions.
Artificial intelligence
fromMarTech
2 months ago

Why genAI search is as bad for shoppers as it is for marketers | MarTech

GenAI search collapses marketplace options into a single opaque "best" choice, hiding alternatives and misleading buyers while sidelining sellers.
Marketing
fromPhys
3 months ago

How Instagram influencers are guiding our travel plans

Travel social media influencers' informativeness and persuasiveness significantly influence travelers' destination choice across pre-purchase, purchase, and post-purchase stages.
[ Load more ]