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fromThe Drum
3 months ago

How YouTube promoted its short-form video product with an immersive drive-thru experience

To reflect the shorter and more engaging side of YouTube, the platform created the first-ever YouTube Shorts Drive-Thru experience, featuring interactive menus, custom snacks, themed golf carts, surprises from creators, musical performances and even a 40-foot gumball machine. The objective was to create a buzz that would distinguish YouTube from the already massive event and showcase the unique value of YouTube Shorts.
Social media marketing
fromTechCrunch
6 months ago

Facebook adds fan challenges, custom badges for creators

Facebook introduces fan challenges and customizable top-fan badges to boost creator-fan engagement, adding leaderboards and personalized badge names for increased participation.
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