#creator-storefronts

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#creator-economy #affiliate-marketing #direct-to-consumer #social-commerce #retail-strategy #sephora #motom
fromVogue Business
1 week ago

Influencers are turning into retailers. Now what?

Now, a new crop of storefronts want to make it easier to shop what we see on our favourite creators' feeds by positioning them as the curators of their own online stores. As the traditional wholesale model falters, it's shaping up to be the next creator economy battleground. In the last three months, ShopMy launched direct-to-consumer (DTC) creator storefronts on its platform, which currently provide affiliate links to creators to tag their recommendations.
E-Commerce
E-Commerce
fromForbes
1 month ago

Sephora's Creator Stores Just Killed The Influencer Marketing Playbook

Creators hosting shoppable storefronts can transform retail by merging discovery and checkout, allowing brands to regain control of commerce and customer attention.
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