#creator-tools

#creator-tools

The new space gives creators access to exclusive templates, transitions, and effects, along with the ability to instantly publish Shorts to their YouTube channels directly from their phones. The company says the space is designed to give creators everything they need to produce viral videos, grow their audience, and tap into trends, whether it's creating day-in-the-life vlogs, travel videos, or behind-the-scenes clips.

Short videos are in high demand. Across large platforms like Instagram, Facebook, YouTube, and TikTok, users are watching billions of videos every day, with companies benefitting massively from this content explosion. For creators, this often means there is pressure to create more content than ever before to be relevant and make a living out of it, especially as more AI-generated slop is infiltrating these platforms.

In conversations with creators this past week, we identified a few opportunities to provide more education around certain policies and what is not allowed on YouTube. For example, in the channel terminations we reviewed and upheld, we saw examples of creators mass uploading content with the sole purpose of gaining views, likes or other metrics; mass uploading auto-generated or low-value content; mass uploading content scraped from other creators with minimal edits; content misleading people into clicking off-platform;

safeguard your reels and maintain control over your creative work.

In April, Instagram unveiled its stand-alone video editing app Edits - directly competing with CapCut, owned by TikTok parent ByteDance. "Our vision for it is really to be an end-to-end creative studio," Brett Westervelt, Instagram's VP of design, told Business Insider. Six months in, Instagram is sharing some data around Edits' momentum. About half of the people "watching reels on Instagram" are seeing content that was made using the Edits app, Westervelt said.

During the Made on YouTube 2025 event, the company introduced a slew of new AI tools and features that aim to help creators streamline their process and help with engagement. Starting with YouTube's Shorts, Google is implementing its DeepMind Veo 3 Fast generative tool that can create backgrounds on short clips with sound. That includes tools for motion and restyle, prop additions in scenes, AI edits that turn raw footage into a draft video and speech-to-song functionality that converts dialogue into a soundtrack.

As Snapchat continues to take on Instagram and TikTok, the company announced on Thursday that it's introducing a suite of new tools and features to make it easier for creators to create and share content on its platform.