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Darktrace bolsters expansion plans with double C-suite appointment

In an announcement, Darktrace said the pair's arrival marks the next stage of its plans to scale its global operations and deliver sustainable growth. "I'm thrilled to welcome Suman and Hein to the executive team," said Dartrace CEO, Jill Popelka. "Hein leads with a deep focus on customer excellence, and Suman brings exceptional global finance experience from high-growth software businesses. Their expertise will be critical as we continue to scale and transform."

Business

fromMarTech

1 month ago

B2B marketers at SMBs struggle with conversion rate optimization | MarTech

SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.

Marketing

fromChannelPro

5 months ago

Jitterbit snaps up former SonicWall, Dell veteran as growth drive continues

Luca Taglioretti's appointment as Jitterbit's new CRO aims to drive growth by enhancing channel partnerships and expanding global sales operations.

Marketing tech

Mobile UX

fromMedium

6 months ago

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the differences between UX and CRO is crucial for eCommerce success.

Marketing tech

fromThe South African

6 months ago

BUSINESS INSIGHTS: How SEO and CRO drive success in the marketing funnel

SEO and CRO are equally important in digital marketing.

SEO drives traffic and visibility, while CRO focuses on conversions.