#customer-identity

[ follow ]
#digital-marketing #data-quality #signal-interpretation #marketing #composable-infrastructure
Marketing
fromThe Drum
2 days ago

Tesla cars 'seeing' ghosts is like marketers looking at the wrong signals

Combine diverse, high-quality signals to identify real customers and avoid misinterpreting fragmented digital signals like cookies, clicks, and page views.
Marketing tech
fromDigiday
5 months ago

How composable identity unlocks cross-departmental performance

Marketing leads in customer identity resolution but remains siloed within advertising.
Composable identity infrastructure improves overall organizational capabilities beyond marketing.
Organizations need to integrate customer identity insights across all departments for success.
[ Load more ]