Machine learning enhances credit scoring accuracy by analyzing more variables and adapting to new data, reducing bias and improving predictive power. [ more ]
Multichannel Marketing: How to Decide What Tactics to Use
To effectively engage audiences, marketers must utilize a multichannel strategy that caters to preferred interaction methods and offers personalized experiences. [ more ]
How To Harness Mouse Interaction Data For Practical Machine Learning Solutions - Smashing Magazine
Mouse data is a valuable source of insight into user behavior online, providing opportunities for predictive analytics and personalized user experiences. [ more ]
14.5M to 1k across 758 shows: The Podglomerate gets (us) drunk on follower data - RAIN News
The Podglomerate released an extensive statistical roundup of Spotify's Top Followed Podcasts in March 2024, showcasing data on 758 podcasts and an overall follower count of 191,623,000. [ more ]
There are 10 types of CDPs. Here's why that matters. | MarTech
Customer Data Platforms (CDPs) are marketer-managed systems used to collect and normalize customer data for unified profiles, aiding in data sharing with other marketing systems. [ more ]
Venture firms form alliance to standardize data collection | TechCrunch
The Diversity Data Alliance aims to standardize data collection in tech to improve transparency and increase funding for underrepresented founders. [ more ]
Dating apps kiss'n'tell all sorts of sensitive user info
Dating apps collect excessive personal data, lack in protecting privacy, especially concerning for vulnerable groups like the LGBTQ+ community. [ more ]
From its start, Gmail conditioned us to trade privacy for free services
Google's Gmail, offered free to users, operates on the principle that users are the product being sold due to data collection for targeted advertising.
Gmail, launched in 2004 with innovative features and 1GB storage, set a precedent for tech companies leveraging user data in exchange for free services. [ more ]
Google provides a dashboard to manage and delete your collected data, including options to stop future data collection or set automatic deletion after a period. [ more ]
Are brands infringing our rights? Recognize the 4 horsemen of the data apocalypse
Brands are collecting consumer data without consent, leading to consequences like denied insurance or higher premiums.
The digital revolution has expanded data collection methods to include biometrics, neural marketing, IoT, and more technologies beyond web tracking. [ more ]
The Houses Passes a TikTok Ban Bill That's on the Fast Track
A bill allowing the Biden administration to ban TikTok if not divested from China within a year passed in the House, with bipartisan support and national security concerns. [ more ]
For Dataplor's data intelligence tool, it's all about location, location, location | TechCrunch
Dataplor combines technology with human validation to provide global location intelligence for businesses, enabling data-driven decision-making. [ more ]
EU criticizes Meta's 'privacy for cash' business model
The European Data Protection Board (EDPB) emphasizes that people should not have to choose between giving their data or paying for privacy on major online platforms. [ more ]
The proposed American Privacy Rights Act (APRA) is akin to a federal GDPR in the U.S., aiming to revolutionize data collection, user control, and security measures. [ more ]
Sweating About Washington State's "My Health, My Data" Act? That Might Be Consumer Health Data
The My Health, My Data Act (MHMD) in Washington covers a broad spectrum of consumer health data beyond traditional medical information.
MHMD places significant obligations on businesses regarding disclosure, consent for data collection and sharing, and granting rights to individuals over their health data. [ more ]
Meta will start collecting "anonymized" data about Quest headset usage
Meta is planning to collect anonymized data from users of its Quest headsets.
The collected data will include information about hand, body, and eye tracking, camera details, physical environment, and virtual reality events. [ more ]
How This Kid-Focused Content Company Uses First-Party Data To Reach Households With Children | AdExchanger
Driver Studios is facing challenges due to the proposed changes to COPPA, restricting targeted ads to children under 13.
The company is adapting by targeting adult audiences with an interest in child-focused brands, using first-party data.
Driver Studios partnered with Qonsent to collect first-party data for targeting ads to broader adult audiences while respecting privacy regulations. [ more ]
Facebook at 20: Four ways the app changed the world
Facebook launched 20 years ago and has since undergone multiple redesigns, but its aim of connecting people and generating advertising revenue has remained consistent.
Facebook quickly surpassed other social networks like MySpace and gained popularity by introducing features like photo tagging and a constantly changing activity feed.
Despite a decline in popularity among young people, Facebook remains the most popular social network globally and has revolutionized data collection and advertising. [ more ]
Earth's Black Box built this YEAR to document 'demise of the planet'
The Earth's Black Box is a 32-foot-long steel monolith capturing data on climate change for a potential future when humanity is no longer present.
The project, led by Australian marketing firm Clemenger BBDO and the University of Tasmania, aims to provide an unbiased account of events leading to Earth's demise. [ more ]
Where are the nation's primary care providers? It's not an easy answer
Clinicians in rural areas face challenges in recruiting full-time medical providers.
Current data on primary care shortage areas is flawed, as it only counts physicians and overlooks other healthcare professionals providing primary care. [ more ]
New York City police have to track the race of people they stop. Will others follow suit?
New York City has mandated that police officers track the race of people they stop for questioning, in an effort to curtail racial disparities in policing.
The City Council passed the How Many Stops Act, requiring officers to report details of low-level investigative encounters, in an effort to provide a clearer picture of police work and address underreported racial profiling.
The new law could inspire other local governments to implement similar changes and data collection measures to diminish racial disparities in policing. [ more ]