The combined company aims to deliver an open data infrastructure - unifying data movement, transformation, metadata and activation - while preserving freedom of choice for analytic compute and AI, according to the announcement. The company's vision for an open data infrastructure will reduce engineering complexity by automating data management end-to-end, and work across any compute engine, catalog, BI tool or AI model.
In any enterprise application, user-provided data is often messy and incomplete. A user might sign up with a "company name," but turning that raw string into a verified domain, enriched with key technical or business contacts, is a common and challenging data engineering problem. For many development teams, this challenge often begins as a seemingly simple request from sales or marketing. It quickly evolves from a one-off task into a recurring source of technical debt.
Muse helps creative and launch teams at Netflix understand which artwork and video assets resonate with audiences, and its growth required supporting advanced filtering and audience-affinity analysis at massive scale. To meet these demands, Netflix reports that it redesigned the data serving layer, cutting query latencies by about 50% while maintaining accuracy and responsiveness. Muse started as a Spark-powered dashboard backed by a modest Apache Druid cluster.