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fromMarTech
1 week ago

5 ways a B2B CDP transforms your marketing and sales alignment | MarTech

Customer data platforms (CDPs), long associated with B2C brands, are becoming essential to the B2B martech stack. Industry analysts now recognize B2B CDPs as an emerging category - with dedicated Forrester and Gartner reports underscoring their growing relevance. For B2B organizations, the need is clear. Long sales cycles, complex buying groups and fragmented data make it difficult to connect the dots across marketing and sales.
Marketing tech
Information security
fromTechzine Global
1 month ago

Databricks launches Data Intelligence for Cybersecurity

Databricks offers a unified lakehouse-based Data Intelligence for Cybersecurity platform to consolidate fragmented security data and enable AI agents with improved visibility and faster detection.
Artificial intelligence
fromEntrepreneur
1 month ago

6 Questions AI Should Be Able to Answer - or It's Useless | Entrepreneur

AI enables non-experts to access, analyze, and track business data in real time to measure progress toward goals and recommend actions.
Marketing tech
fromDigiday
2 months ago

Live session: Modern strategies for subscriber engagement

Publishers face siloed data, rising acquisition costs and churn; increasing engagement budgets requires unifying data and activating zero- and first-party data to improve loyalty.
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